Sunday, July 9, 2017

LIT Boutique Summer Styling

 This month I met the stylists at LIT boutique and we put together some outfits from their current summer collection! I love working with Boston based companies- the city affects my style a lot and it's good to be around people on a similar wavelength. LIT has a few locations in the area (my favorite being their Newbury Street store), but they also sell pieces through their online shop. Here are some of my favorite items!



I also spoke with LIT's owner, Lisa Shah, about the company and her process of choosing brands to feature in their boutiques. Enjoy! 

What do you look for when choosing LIT's brands? 

Style, price, fit, fabrication. In that order.  Stylistically, it has to be forward and wearable. We are extremely price focused. We want the best value products in our stores. Fit is everything and we are always looking for innovative modern fabrics that is breathable, washable, wearable.

If you had to describe the LIT style in 3 words, what would they be? 

Modern, Center-of-Attention, Value

Which LIT pieces are you most excited about for summer? 

Tassels and Pom Poms! Summer 2017 has been so fun and colorful! I love how all of our designers have incorporated pom poms and tassel in chic and sophisticated ways. From our new obsession Pitusa to classic favorite Gorjana, pom poms and tassels have added LIFE into our summer wardrobe staples. 

Describe the benefit of shopping from a curated boutique versus an regular chain store. 

We curate our stores specifically for our customers needs.  As a small local business and us (owners) living right in Boston, we are more in tuned to local trends and events heavily which impact shopping needs of our customers. Being in our locations for more than a decade and really listening to our customers. We anticipate our customer's needs and mood better than them. We know where they are going and how they want to look when they go there.

Looking forward, what trends can we expect to find at LIT in the fall? 

Velvet and patent leather makes Fall2017 our boldest season! Deep rich tones of patent leather in terms of pants, skirts, boots paired with rich velvet and unique suiting blouses. Faux fur will line the coolest denim jackets so it can be worn well into winter. Over the knee boots will continue to be a must have fall-staple and we will have great selection. Vintage denim and unique denim treatment will dominate casual wear. Layering looks (sweater over poplin shirt dress) will be made easier by innovative designers. Lace and ruffles provide a feminine contrast to patent leather and men suiting inspirations. Fall is my favorite season. Can not wait to share! 

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